Joe the Plumber

Joe the Plumber was a made up character who became a figure central to the 2008 US presidential election. He was supposed to represent "Middle America" for John McCain, but this plan backfired when it was uncovered that Joe the Plumber didn't have a plumbing licence, which totally backfired on the Republicans.

Conservapedia have no article on Joe the Plumber because the revelation that he wasn't a licenced plumber was a major kick in the balls to conservatives everywhere. However, if Joe the Plumber had been a liberal propaganda tactic, they would've milked him dry.

Joe the Plumber's real name is Samuel Joseph Wurzelbacher. However, this is too long for everyone to remember - conservatives and  liberals alike - so everyone decided to call him Joe the Plumber, which was lucky, cuz he's a plumber.